Nashville Vocals & Arrangements
Professional background vocals and vocal arrangements for singles, EPs, and full albums.
Ask About VocalsNashville Artist · Producer · Arranger · Road Coach
Better Records.Better Shows.BetterMoney.
Bring your songs to Nashville without the guesswork. Paul connects independent artists with professional players, engineers, studio rooms, and a clear plan — from your first demo to a commercial record, stronger show, and smarter artist career.
35+Years Experience
3,000+Shows Performed
43States Toured
100sArtists Coached
Work With Paul
The Nashville Help You Have Been Looking For.
You do not have to find the studios, players, engineers, or next step by yourself. Paul helps you make the right calls, brings the right people together, and gives you a clear plan before you spend a dollar.
Full Music Production
Make a radio-ready single, EP, or album in Nashville with pro players, trusted engineers, and a clear plan.
Plan My RecordArtist Coaching & Roadmaps
Get direct help with your music, booking, live show, merch, promotion, and your next moves.
Build My RoadmapBook Paul for Your Event
Bring Paul in to sing, teach, or help your artists, church, music program, or creative group.
Book PaulFeatured Training
Actionable, step-by-step systems based on years of real-world experience. No fluff, just what works right now.
Flagship Course
Booking Secrets
A simple system based on years of experience that gives you a practical approach to pursuing more of the right concert dates over time.
- Making the Call & EPKs
- The 3 Circles of Influence
- 100 Relationship Strategy
Revenue Booster
Merch That Moves
Your merch table is your lifeline. Stop leaving money on the table and learn practical strategies to help turn fan attention into healthier merch sales at your shows.
- Design That Sells
- The Psychology of Pricing
- From Transaction to Connection
Meet Your Coach
Paul Secord
I'm Paul Secord, aka Nashville Road Coach. I've been in your shoes. I understand the challenges of tour life and making ends meet as a full-time artist.
With over 35 years of experience, 3,000+ shows performed across 43 states and multiple countries, I've seen what works and what doesn't. My roots are in Gospel, but I've sung rock for Disney, trained classically in opera, written and produced country music, and worked with some of the best session players in Nashville. All are welcome here.
Now, I share my experience with tips, training, and tools to elevate your concerts and revenue streams. Whether you're just getting started or feeling stuck in your career, I'm here to help you thrive.
Nashville Producer
Live on Stage
Real Artists. Real Results.
Don't take our word for it. Here's what independent artists — just like you — have experienced after working with Paul.
"We have booked 10 concerts since our last coaching call! We feel such a new energy doing this, and are more excited than we've ever been!"
C.H.
Booking Coaching Student
"I've been halfway through his course and can confidently say this has been the best investment I've made for my career in years. Paul is the real deal."
S.F.
15-Year Touring Artist
"Since implementing what you taught us, we've gone from scraping together $6,000 for an album to spending $30k+ on our dream record — and there's still enough in the account to do it again tomorrow."
Anonymous Artist
Booking & Revenue Student
"The best we had ever done at one venue was $700. After implementing Paul's methods, we left that same church with over $2,500."
T.D.
Touring Artist
"I did a small show for 16 people. Sold 4 partnership packages. Total income was $782. Not bad for 16 people! I couldn't have done it without everything you've taught me."
R.H.
Merch That Moves Student
"If it wasn't for you I would still be spinning my wheels. I've had an actual plan in place for 3 years now, and I have continued to grow in my ability, my finances, and my reach every single year."
T.R.
Coaching & Community Member
"I love Paul Secord. Many times, while others would play golf or have a nice dinner, Paul would stay behind and coach different artists — for free. You will learn from him."
R.P.
Hall of Fame Recording Artist
Free Mini-Course
Fans First
The industry said no. They built a 4.2 million person waitlist anyway.
This free mini-course breaks down exactly how independent artists stop chasing the industry and start creating fans who never leave. Includes the full PDF guide plus 8 audio chapters you can listen to on the road.
Free PDF Download
The Church Booking Playbook
Learn the exact 5-step system Paul used to book 3,000+ shows — including the word-for-word booking email, how to negotiate fees, and how to build a geographic cluster of target churches. Free. Instant delivery.
Want a Clear Next Move?
Start with what you need. Paul will help you make a professional record, build a workable artist plan, strengthen your show, or create the right training for your room.